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When the Word is Ceremony

  • Writer: Amber Howard
    Amber Howard
  • Aug 10
  • 4 min read

Sometimes a question arrives not to be answered, but to walk beside you — shifting shape as you move through it.


This one came that way: What truly shapes how words land?

Is it the being of the speaker — the altar they tend within?

Is it the frequency — the song that rides beneath the words?

Or is it the state of the listener — the circle, the soil, the readiness to receive?


I have long felt that being and frequency are braided together. Who we are in the moment of speaking becomes the vibration that carries the message. And yet, I know this too: some ground is not ready, no matter how carefully the seed is chosen.


The ancients understood this. They built their ways of speaking as ceremony — because ceremony tends all three.


The Altar — Being


In the old ways, the first act of speaking was not to choose your words, but to prepare your altar.


In Māori whaikōrero, it is your wairua — your spirit — that grants your words their mana, their authority.

In the storytelling lineages of West Africa, the griot’s role is to carry truth; the words do not belong to them if they are not aligned to the story’s spirit.

In many First Nations councils, an elder will fast, pray, or cleanse before speaking, not to script their points, but to clear the altar so no shadow distorts the offering.


An altar left untended will spill its dust into every syllable. An altar tended well can make even the simplest words feel like medicine.

The Song — Frequency


If being is the altar, frequency is the song that rises from it.


In ancient Kemet (Egypt), heka was the knowing that words shape worlds — not metaphorically, but through vibration itself.

In Yoruba Ifá, rhythm and tone carry the medicine of the message; the wrong pitch can send it falling to the ground.

In Hawaiian Ho‘oponopono, the words alone are never enough — it is the resonance of sincerity that shifts the relational field.


Frequency is the current that carries the meaning. The same sentence — I understand — can land as balm or blade, depending on the song beneath it.

The Circle — Reception


Words land in a field, and the state of that field matters.


In Southern Africa’s Ubuntu, the self is part of the we — communication is never outside the web of relationship.

In the Andes, ayni teaches that reciprocity must be in place before an ask will be heard.

In the Haudenosaunee councils, difficult truths are preceded by gratitude and shared values, softening the ground so seeds have a chance to take root.


Some soil is rich, some is hard-packed by years of mistrust. Reception is not simply hearing — it is readiness.

Two Ways of Holding the Word


The ceremonial model is slow, relational, cyclical. It asks:


  • Is my altar clean?

  • Is my song in tune?

  • Has the soil been made ready?


The Western models — Shannon-Weaver, Berlo’s SMCR — are linear and efficient. They ask:


  • Is the message clear?

  • Is the channel free of noise?

  • Has feedback confirmed it was received?


Both have their place.

Western models excel where clarity, speed, and scale are critical — air traffic control, crisis response, scientific exchange.

The ceremonial model excels where depth, trust, and transformation matter — conflict resolution, teaching, leadership, cultural exchange.


What Happens When Ceremony is Forgotten


When we are taught only to transmit information, we begin to live as though the work ends the moment we send the message.

We forget to tend the altar of our being.

We stop noticing the song we sing beneath the words.


We neglect the soil of relationship, assuming clarity alone can grow trust.

Over time, communication flattens.

We speak faster.

We listen less.

We reduce connection to the efficiency of an exchange, and we lose the slow art of preparing each other to hear.


What Happens When Transmission is Forgotten


And if we clung only to the ceremonial way, we might move too slowly for urgent moments, or speak beautifully without planting the seed in time. The message could drift, untethered from the clarity needed to act.


Both ways are medicine. But without balance, we distort the word itself.


The Remembering


The old ones would tell us:


“The word is a seed. It will only sprout if the hand that plants it is clean, the song that blesses it is true, and the soil it enters has been prepared.”

The Western mind teaches us to send the seed quickly and precisely.

The ceremonial mind teaches us to prepare the ground so it will grow.


A healthy culture needs both.

A healthy human needs both.


Because when we hold both ways, we give our words not only speed, but soul.

And in that, communication becomes more than the moving of ideas — it becomes the tending of the field between us.

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